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It is becoming increasingly difficult to be absolutely authentic in today’s advertising industry, where most followers can be bought & algorithms are set in place to push the bar higher for those with the highest bid. All this suggests that advertising & marketing are a continuous state of change, amongst all the new marketing avenues, it is imperative to remain as authentic to the brand as possible. Do away with what you ‘think’ matters & rather focus on what matters to your consumer. Luckily,...

What makes a person buy one brand over another? Why would a person opt for a Coke over a Pepsi? Is it the taste? The exterior packaging? Or maybe even the price? These are numerous possible factors that could potentially sway people into buying the way they do. These motivators are defined in consumer psychology. As a brand, it is important to delve into consumer psychology as it can assist in helping figure out how to sell a product.Firstly, we must understand that people are motivated to buy...

The generation of spenders & ‘digital natives,’ who value small comforts over stability is defining the new market by dominating the largest buying portion of the commercial world. A Millennial is any individual born after 1980 and is stereotypically known for their superior tech-skills, entitled attitude & excessive expenditure on small luxuries and comforts. These luxuries and comforts take precedence over stability, such as owning property or job security, as these are seen to be more...

Whether your company is a well-established entity or a small start-up, there are a handful of benefits to encouraging minds to engage with each other. The workplace is in a constant state of change, where team collaboration could be the key to success is staying ahead of the game. Each day presents new obstacles and challenges that could be solved through brainstorming team collaboration.Team collaboration can be cultivated from your company culture, allowing colleagues to have their voices...

Uniforms that Speak Volumes: How Appearance Shapes Professional Perception

Boost client loyalty and repeat sales with smart year-end gifting. Discover why branded gifts are a powerful way to stay top-of-mind — and how 64% of customers are more likely to buy again after receiving one.

When you look at the Clothing and Promotional Gifts industry, we have a relatively constant evolution of products, however, they often remain fundamentally similar to their predecessors, or a more refined version thereof. We are constantly on the look out for innovation in product, and when we have access to it, aim to bring it to you, to help your brand stand out, but if there is one area of our industry that has quietly undergone a radical transformation, it is BRANDING. Now days, when...

As the economy puts a strain on the wallet clasp, marketing budgets are getting seemingly smaller, forcing brand managers & marketers to become magic makers with what they have at their disposal. This can be done by collectively thinking outside of the box whilst ensuring that your brand stands out amongst the rest. Brand presence & recognition are major factors when customers are ready to commit to a business relationship. However, this does not mean that you need to move heaven & earth in...